Tate & Lyle's We love Baking

Working with a household name to create a living online social profile with integrated campaigns over twitter and Facebook channels. 

We Love baking is a living online community created by Tate and Lyle over 4 years ago to create a unique online community of bakers. I have worked on multiple campaigns to bring competitions, recipes, and interactions to the channel and build on the current community of over 250,000 followers. 

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