giving liberté the first taste of facebook
I have been lead designer and animator on a collection of five videos to promote the individual personalities of each flavour in the new range from Liberté UK. Using a unique animation and personality for each of the flavours gave social channels a talking point on the their favour, and encourage people to try more. The campaign branched out to accompanying GIFs and static posts to promote the launch of the new range. The success of the videos lead to further projects with Liberté to create a launch campaign for a selection of future products.
The campaign can be found up on the Liberté Facebook page, with videos receiving on average over 100,000 views.